Empower women. Eliminate poverty.

Tag : poverty

How The Women of Friendship Bridge Embrace Equity

International Women’s Day:

Handmade by Friendship Bridge® employees and clients embrace equity in a gender unequal country

Travel to any of Guatemala’s larger cities such as Quetzaltenango, Antigua, or Guatemala City, and you’ll find opportunities for women in education, careers, and as decision makers in society. But Guatemala’s rural communities still tend to function under traditional patriarchal systems where women have less of a voice. According to the UN Office of Coordination for Humanitarian Affairs (OCHA), violence, in various forms, continues to impact the population, with women, girls and adolescents disproportionately affected. Cases of femicide and missing women have increased. In addition, Guatemala ranks 113th out of 146 countries in gender equality, according to the Global Gender Gap Report 2022, making it the most gender unequal country in Latin America and the Caribbean.

This is where Friendship Bridge comes in, with the goal of empowering more women and eliminating poverty across all areas of Guatemala. 89% of the women we serve come from rural communities. The following women work with Handmade by Friendship Bridge®—two as employees and two as artisans the organization serves. This year for International Women’s Day, learn what they’ve overcome and how they are working to #EmbraceEquity in different ways.

Siona
Age: 23
Job: Product Assistant at Handmade by Friendship Bridge®

Siona, an indigenous Mayan young woman, remembers living in poverty at age four. “We had no house, nothing to eat, my dad drank a lot of alcohol and hardly cared about the family, and I had no toys or clothes,” Siona remembers. “My mom worked making huipiles, but it took her a month to make one. It was a very hard time for me and my siblings. When my father stopped drinking (I was 8 years old) he worked hard [as a boat driver], but there was still not enough money because there were five children at that time. Even then, if more than one of us got sick at a time, my mother could not go to the doctor because she did not speak Spanish, and we didn’t have enough money.” 

Siona’s parents did give her the opportunity to stay in school (many of her peers had to drop out in order to work) and she attended the MAIA Impact School in Panajachel, Central America’s first secondary school for rural indigenous young women. Through MAIA, she applied for an internship at Friendship Bridge, and afterward was offered a full-time job. In 2022, she began working for the organization’s artisan program, Handmade by Friendship Bridge®, as Product Assistant. She plays a critical role in working directly with HMBFB®’s artisans, using her knowledge of Spanish and Kaqchikel to help them develop new products in addition to quality assurance, placing and receiving orders, packing for export to the US, and more.

“Being at [Friendship Bridge] is one of the best opportunities I have had. I am living new experiences and I am growing with new knowledge as a person and as a professional. My life has taken a complete 180 degree turn—now I can support my family, pay for my own university classes, and buy my own things. Handmade by Friendship Bridge® has given me the opportunity to learn English, meet new people, and above all, have the opportunity to work with artisan clients. I thank [Friendship Bridge] for trusting in my abilities and giving me the opportunity to work.”
—Siona, Handmade by Friendship Bridge® Product Assistant 

How Siona’s job helps her #EmbraceEquity: “Friendship Bridge not only empowers the clients, but also us as employees. We have the opportunity to make decisions and start projects; we just need to trust ourselves since inequality has always existed. But we can change it as we come to value ourselves more. I can break stereotypes both in the family and in society. Working there also helps me be an example for more girls, adolescents and even for other women to want to improve themselves.”

Siona’s hopes for the future: “I would like to finish fixing up [my family’s] house and for all my siblings to finish school; to see them become great professionals and excel. I’d like to be able to pay for a trip for my parents to go to another place or country. I would like to graduate from college, continue studying, get a job as a manager, buy a motorcycle, have my own house, and travel to another country.”

Erika
Age: 34
Job: Textile business owner

Erika lives in Quetzaltenango in the Guatemalan highlands, where most residents make a living in agriculture. The only girl among five brothers, she enjoyed helping with her family’s trade. Her father was a tailor; her mother, a weaver and seamstress. Erika was fortunate to complete high school while many around her had to drop out to help support their families. 

After finishing high school, Erika took a year off to consider college, but a surprise pregnancy changed her plans. Instead she got married at 20 to a shoemaker, then suffered the tragic loss of her first child. 

She and her husband combined their skills to start their own textile business. She loves designing products for her clients, and is skilled at making quality travel bags from leather and repurposed Guatemalan textiles. Business challenges come when she can’t find enough of certain recycled materials to fulfill an order, but her work has allowed her to overcome challenging financial circumstances.

How Erika’s job helps her #EmbraceEquity: “Thanks to my business and the help of my family, my job makes me an equal. I contribute to my family finances and I don’t depend exclusively on my husband providing for me. I can support the needs of my home, my own needs, and those of my children.” Erika takes advantage of business training offered through Handmade by Friendship Bridge®, and has explored training with The Academy of Women Entrepreneurs (AWE), sponsored by the U.S. Embassy.

Erika’s hopes for the future: “I hope to have my own house (she lives with her in-laws); that my children will become professionals; and that my business will continue to grow.”

 

Indira
Age: 24
Job: Communications and Visual Design Coordinator at Handmade by Friendship Bridge®

Since Indira was a young girl, she’s been drawn to color, design, art, and photography. She expanded on these interests with a degree in Communications and Design at Universidad Galileo in Guatemala; she is the first person in her family to go to college. She currently lives with her mom and two brothers (17 and 13) in Panajachel, Sololá, and is the primary income contributor in her family. Recently, she lost both her grandmother and father, with whom she lived, and it’s been the hardest time of her life. She is learning to cope by working hard and expressing her emotions, and also by studying and sharing as much time as possible with family.

Indira started working at Friendship Bridge in 2019, after college, in the Handmade by Friendship Bridge® program. “Most of the artisans I work with are operating businesses within beading (jewelry), sewing/textiles, weaving, basket-making. My favorite part of my job is to develop creative ways to promote the artisans’ work. I love it when I make the artisans laugh and capture their beautiful smiles in a photograph. With my creative skills, I am looking to drive positive change in causes such as sustainable production, poverty eradication, and economic growth.”

How Indira’s job helps her #EmbraceEquity: “My job helps me feel that I can deal with everything. Through the inspiring stories of the artisans, I remember that every woman is brave and strong and we just need to work hard on whatever we want. My work is one of my safe places—here, I can be who I am. Through my daily tasks and projects, I feel fulfilled and capable. It feels good to be an independent woman in a world for men. My heart rejoices in the realization that I can support my family and that I have a way to keep striving to get my brothers and mom ahead. Everyday I feel a bit more empowered and now I try to empower every woman I meet.”

Indira’s hopes for the future: “I hope to achieve a masters degree that I already started, and I’m also hoping to support my brothers to go to college and be professionals. I have also set out to achieve all of my father’s dreams for us that he couldn’t achieve. I don’t know how yet, but I’m sure that some day, my family and I will have our own house here in Panajachel. I’m also sure that some day I will become a mother, and I want to be as loving as my parents have been to me. The further I get, the further my family will go, too.”

 

Elena
Age: 47
Job: Weaver and Entrepreneur

A member of the Tz’utujil Mayan ethnic group, Elena grew up near coffee plantations. As one of seven children, she began working at age eight and only went to school through 4th grade. Her mother taught her to weave as a child and she has good memories of “cutting coffee” on the plantation.

Elena married at age 20, worked in a restaurant for six years, then started her own textile business, and had four children along the way. She’s known for weaving a variety of unique scarfs, blouses, and ponchos. She loves working with other artisans and being able to create what she likes, but competition is a challenge for her business. She also wishes she could afford to sell her products abroad; standard shipping fees make it too expensive for her.

How Elena’s job helps her #EmbraceEquity: “There is cooperation of everyone in my family to work together.” Once, Elena participated with a group of women in the Women’s Office of the City Hall in San Juan La Laguna, where the mayor invited her to represent her neighborhood. Together with other women, she helped identify opportunities for the artisan sector. Elena believes that the participation of women in decision-making spaces is important: “In order to develop the artisan sector, I think it is important that the women have the opportunity to have a direct artisan market, both inside the community and outside it. I hope that we can all earn a monthly income, so that we can better support our families and our people can be more prosperous.”

Elena’s hopes for the future: Elena hopes to finish her online store and be able to ship some products independently at a lesser cost. She’s proud that her three daughters are now bilingual secretaries at a chocolate factory, and can put their English skills into practice in customer service.

Crowdfunding Q&A with Marty Musselman

Each September, we hold a crowdfunding campaign that raises awareness and money to expand our health program. We call this campaign our Salud-a-thon (salud means “health” in Spanish). Our crowdfunders take on their own health challenges for a month, using these challenges as platforms to spread the word about Friendship Bridge’s health program and expand this program to reach even more Guatemalan women. Last year, Marty Musselman raised over $2,000, which provided preventive health services to 80 women – many of whom had never accessed these types of services before. We sat down with Marty to hear more about her experience and her incredible success.  IMG_0297

Did you have any fears about crowdfunding before you began?
Absolutely. I had a lot of trepidation because I didn’t know anything about crowdfunding, and I’m not very tech savvy. I thought it would be a huge challenge for me. But I was really very happy and surprised with how easy it was. It was so much easier than I expected, and it had so much better results than I expected.

Did you have reservations about fundraising?
I found personally I’m hesitant about asking for money from my friends, but I just decided, you know, people can decide themselves whether they want to participate or not. So I sent emails out to my book club, my walking and hiking groups, family, friends, and neighbors. It was really heartwarming to see who actually participated.

How did you promote your campaign?
I did a couple of updates along the way and utilized some of [Friendship Bridge’s] suggestions about email content. I gave some information about how this would help our clients in Guatemala, some of the misconceptions they had about healthcare, and how little access to healthcare they actually had. I think that information was helpful. It was nice that it was only a month, so you have a short period of time and you’re rolling the whole time.

Can you tell me about your health challenge?
I was going to meditate 10-15 minutes each day, amp up my exercising, and try to eat more fruits and vegetables. But what really struck me as I was reflecting on health was how here, in the U.S., we have the ability and resources to do these things. We have health insurance if we have an injury or illness. We have the resource of time to be able to do meditation or exercise. We have facilities that have fresh fruit and vegetable that are very accessible. And in comparison, I know our clients Guatemala often have none of those things. They don’t have a health safety net. There’s a lot of misinformation about general health issues. And they don’t have the time or monetary resources to do a lot of these health related activities like we do here. So it really made it very clear to me how fortunate we are and how important it is for us to do things like this to help Guatemalan women have better access to healthcare.

What would you say to someone wondering if they should sign up?
I would say that I had a huge amount of trepidation to begin with as well, but if I can do it, then anyone can do it! The ratio of time spent and money received is just amazing, so I think that’s another huge plus. If people think it’s going to be time consuming and frustrating, it’s not. It’s not time consuming at all, and it’s relatively easy to do, especially when you have resources to call upon if you run into problems. It was refreshingly more easy than I anticipated.

If you’d like to join our 2016 Salud-a-thon, create your crowdfunding page today!

Empowering women leads to more children in school

Women are changemakers. When women are empowered, the impact extends to their families, their communities, and even their entire regions and countries. Earlier this month we shared Ana’s story – how she was empowered through Friendship Bridge loans and education to create a better future. But not only is her own future more hopeful, but with her newfound confidence and resources, Ana is empowered and equipped to change her family’s future.

IMG_8813

Ana’s success means better outcomes for her two children, Abner (age 15), and Nicolle (6 months). “I want my kids to live well. I want them to succeed and I want to be a good example to them,” Ana says.

Ana’s son Abner (pictured at right) says his goal is to finish his education. He says he wants to follow the example his mother has set – of hard work and providing for her family. “I want her to feel proud of me, as I do of her,” Abner says.

Friendship Bridge’s Non-Formal Education program emphasizes family care topics like keeping children in school. These trainings, along with Ana’s increased business income, have motivated and allowed her to keep Abner in school. He is currently in 8th grade, which is remarkable considering only 60% of children in Guatemala finish the 6th grade. With his education, Abner will be equipped to realize his own dreams for his future. As far as making his mother proud – well, Ana practically radiates pride when she talks about her son.

Friendship Bridge recognizes that education is a critical component of breaking the cycle of poverty, especially for indigenous populations in rural areas. To empower our clients to keep their children in school, we offer a CrediEscolar loan to offset the costs associated with school enrollment – such as uniforms, school supplies, and other fees.

Last year, more than 1,000 students were supported with Friendship Bridge CrediEscolar loans. Clients who took out the loans say they would have had to sacrifice in other areas if they had not received the loan. Remarkably, 26% of the clients who invested in education through a CrediEscolar loan had no education themselves, but through this loan are making a commitment to their children’s growth and education. From 2013 – 2014, school enrollment of our clients’ dependent children between ages 7 and 13 increased 17%. You can read more about the impact of CrediEscolar in our 2014 Impact Report.

We invest in women because they reinvest 90% of their income back into their family – prioritizing things like health and education. Investing in women and providing them loan options that fit their individual objectives means children like Abner stay in school and entire families and communities enjoy better futures. Investing in women means investing in generational change.

 

Support children like Abner in November and double your impact! A longtime supporter of Friendship Bridge believes so strongly in the power of our work that he has offered a challenge gift of $30,000 if Friendship Bridge can raise more than $30,000 in new or increased gifts through November 30th. Can you help us unlock this challenge gift by giving today?

Giving Provides Opportunities for Grateful Clients

Petrona tablecloth

Petrona is an artisan weaver with five children – she shows a tablecloth she will set at market.

Giving is empowering and so is gratitude. In the case of Friendship Bridge clients, gratitude is the experience of being thankful for the opportunities that develop and resources that help them achieve their dreams.

On December 2, following Thanksgiving, Black Friday and Cyber Monday, #GivingTuesday will celebrate generosity on a global scale and encourage giving to benefit others. For assisting our clients in Guatemala, your act of giving could be as simple as contributing on the Donate section of the Friendship Bridge website or donate on the Friendship Bridge crowdfunding site, http://empowerwomen.causevox.com/. You could also set a 24-hour goal for December 2 and create a personal fundraising page (it’s easy – go to Sign Up in the right corner of the page, write why you want people to give, and invite your friends and family to donate)!

Giving Tuesday BannerWhen you give, you are helping clients like Petrona Churunel Noj, a 32-year-old mother of five boys who produces handmade fabrics to sell at market. Her weaving artistry with a backstrap loom creates shawls, tablecloths and blouses as well as other finished products. She lives in Chuacruz in the western highlands of Guatemala.

Petrona was unable to attend formal school, but with her Friendship Bridge loan and involvement in the Trust Bank Girasoles Chuacruz (“Sunflowers of Chuacruz”), she receives non-formal education to improve her business and reach her goals. Now she has a variety of materials to weave and is meeting the demand of her local and national clients.

The quality of her life has improved, and she is passing achievement along to her children by using a “Rapidito Escolar,” or school loan, to support her children’s education. The loan helps Petrona with school fees for three children already attending classes. Petrona can buy new shoes for her kids to walk to school and uniforms. She truly values this product because it provides both necessary and extra items that help her children develop fully and reach for better opportunities. Petrona and her husband, a laborer, plan to provide education to all five children.

Petrona is excited for the year-end holidays as she expects to sell more during this time. This will allow her to make money to prepare for the new school year starting in January, 2015.

Your generosity and support will help Petrona and thousands of other entrepreneurial women in Guatemala care for themselves, their families and communities. Please consider giving on December 2, or before year-end.

 

Petrona weaving

A colorful tapestry woven by Petrona, who has local and national clients in Guatemala.

Education Teaches Clients Concepts for Success

Education Teaches Clients Concepts for Success

Trust Bank education

Two clients review a handout during non-formal education in a trust bank meeting.

Non-formal education (NFE) is a lifeline for more than 22,000 Friendship Bridge clients. In addition to the monetary resources Friendship Bridge clients receive for their businesses, topics like “empowerment,” “avoiding over-indebtedness” and “children having children” speak to the realistic environment of women in rural Guatemala. While the training for clients is considered “non-formal,” the curriculum for how to facilitate learning on key topics is quite strategic and specific.Country Director Astrid Yerlin Cordona Morán de Paiz said the program teaches the women about what it means to be respected, financially wise and healthy, as a woman, as a wife, a mother and a business owner.

Topics are developed two years in advance to provide strategic direction but the timing of delivery is flexible according to client surveys. Timely topics that are immediately applicable to clients, such as the real dangers of child migration to the U.S., are pushed to clients as quickly as possible. Reports indicate that 80 percent of clients attend sessions of 45 minutes to an hour during their monthly Trust Bank meetings. Trust Banks are solidarity groups of seven to 30 women who co-guarantee the loans of their fellow members.

A flip chart with pictures and an accompanying training guide for the facilitator are the main tools used to lead the conversation. The Learning Network, a group of facilitators who represent one of each of the six Friendship Bridge branches, meets monthly to rehearse topics a month prior to deployment in the field. This group then replicates the activity within their respective branches so that all facilitators are trained on how to deploy the next month’s topic and can anticipate client concerns and dynamics. After the topic has been introduced in the field, The Learning Network relays client and facilitator feedback to the Education Manager for future revisions.

To continually improve the quality of the education sessions, all Friendship Bridge facilitators will take a 60-hour module developed by Freedom From Hunger, a long-time partner. The course will end with a certificate of completion for each unit, which covers information related to health, nutrition, business and managing money.