https://www.youtube.com/watch?v=EUf0Dj7M8gw
Dear Friends,
We are excited to share with you important news about the evolution of Friendship Bridge. We are also delighted to present our new brand that better reflects who we have become.
Over the years, Friendship Bridge has become internationally recognized as a leader for our commitment to social impact.[1] We have built one of the highest quality microfinance portfolios in all of Central America and the Caribbean.[2] We have evolved over the past 20 years since we started in Guatemala and it is time our brand catches up.
Few organizations are as committed to women’s financial and social well-being as we are. In 1998, we were one of the first microfinance organizations in Guatemala. Now, people living in poverty have many other options to borrow money. However, we are still the ONLY microfinance organization serving 100% women and ensuring every product and service we offer is created with a gender lens, designed to meet the needs of our clients and their families. As a result, our clients recognize us as an institution that truly cares about her well-being; and we enjoy very high client satisfaction and client retention.
In the marketplace, we need our client-driven mission to rise above the rest to truly reflect our unique and impactful products and services. A new and exciting marketing strategy, along with our new identity incorporating our Guatemalan roots and a visible commitment to women, will kick off next month. This is an exciting time for Friendship Bridge!
As you will see, this exciting new brand preserves the bridge of our original logo while emphasizing our commitment to women and adding the beautiful colors and meaningful Mayan patterns that resonate with our clients.
We are so grateful that you are part of this journey!
Sincerely,
